April Matson is a communications strategist who believes in the power of storytelling to provoke change. Her focus is on developing strategic communication platforms for both established and emerging organizations and causes. She is passionate about advocating for underserved populations.
April’s communications expertise is wide-ranging, from promoting equal and equitable healthcare to accessibility of the arts. Prior to joining Panorama, she was director of public relations at Chihuly Garden and Glass, a museum she helped open in 2012. As a leader responsible for the Chihuly brand, April drove community and social engagement, as well as media relations initiatives.
Earlier in her career, April developed and managed strategic public relations campaigns for DDB Seattle’s Issues & Advocacy clients. Her work with foundations and social causes included interactive content strategy and public relations counsel to the Robert Wood Johnson Foundation’s Pioneer and Quality Equality portfolios. While at Weber Shandwick, she worked on global projects with the Bill & Melinda Gates Foundation’s Agricultural Development initiative.
April holds a Bachelor of Arts degree in public relations from Central Washington University. She also teaches communications strategy at the University of Washington in Seattle.